Jesus said to his disciples, ‘I tell you solemnly, it will be hard for a rich man to enter the kingdom of heaven. Yes, I tell you again, it is easier for a camel to pass through the eye of a needle than for a rich man to enter the kingdom of heaven.’ When the disciples heard this they were astonished. ‘Who can be saved, then?’ they said. Jesus gazed at them. ‘For men’ he told them ‘this is impossible; for God everything is possible.’ (Matthew 19:23-30 )
For rich men, without the grace of God, the kingdom of heaven is unattainable, apparently. Why? Having everything they need and more, what need have they of God? What make them think about the hereafter? Unfortunately, their riches will not give them eternal life, not even a supernatural life now, where the treasures are charity and sacrifice. In a rich, materialistic life, there is no call for charity, the heroic sort that hurts, and has little to do with warm and fuzzy feelings. In a luxurious life of toys and leisure, there is no need for virtue. One is in control, so who has need for faith, or God?
So who will introduce charity and virtue to the rich of this world, whose attention us so riveted on the material world and it's pleasures? Will they tear their senses from material possessions long enough to pay any attention? Only by the grace of God.